Startup Growth, Metrics and Scaling

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About Course

Growth can hide serious weaknesses. A startup may add customers while retention falls, acquisition costs rise, service quality declines and cash disappears. This course helps founders and growth teams determine whether the venture is ready to scale, select metrics that drive decisions and build growth that the product, economics and organisation can sustain.

You will map the growth funnel, choose a North Star Metric, define measurement, diagnose activation and retention and compare acquisition-channel economics. Practical exercises cover revenue expansion, lifetime value, experiments, growth loops, operational bottlenecks, capacity, hiring and funding triggers. Guardrails protect customer experience, employees, compliance, cash and social impact.

By the end, you will become a more disciplined growth operator—able to identify the real constraint, test improvements and scale only when evidence supports it. Successful learners receive a Scalelab Academy certificate, lifetime access and future updates, plus metric trees, dashboards, cohort tools, growth models, experiment backlogs and course-specific AI tools.

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What Will You Learn?

  • Assess whether a startup is ready to scale.
  • Build an end-to-end startup growth model.
  • Choose a North Star Metric and supporting metric tree.
  • Design reliable growth measurement and dashboards.
  • Analyse activation, engagement, cohorts and retention.
  • Compare acquisition-channel economics and saturation.
  • Model revenue expansion, churn and lifetime value.
  • Design prioritised growth experiments and loops.
  • Identify operational, technology and organisational bottlenecks.
  • Build capacity, hiring and funding triggers.
  • Establish responsible-growth guardrails.
  • Produce a scaling strategy and 90-day roadmap.

Course Content

Section 1: Decide Whether the Startup Is Ready to Grow
Assess product–market fit, retention, unit economics, operations, cash and team readiness before scaling.

  • Growth Versus Scaling
  • Review Product–Market Fit
  • Review Retention and Economics
  • Assess Operational Capacity
  • Assess Cash and Team Readiness
  • Apply It: Growth-Readiness Scorecard

Section 2: Build the Startup Growth Model
Connect acquisition, activation, engagement, retention, referral and revenue.

Section 3: Choose Metrics That Drive Decisions
Select a North Star Metric, inputs, outputs, leading indicators, lagging indicators and guardrails.

Section 4: Build Reliable Measurement and Reporting
Define product events, properties, segments, cohorts, owners, quality checks and dashboard reviews.

Section 5: Improve Activation and Customer Retention
Help customers reach value and continue receiving it through funnel and cohort diagnosis.

Section 6: Scale Customer Acquisition Economically
Compare organic, paid, sales-led, product-led, partnership, community and referral channels.

Section 7: Grow Revenue and Customer Value
Use pricing, packaging, conversion, retention, expansion and churn reduction to grow sustainably.

Section 8: Build Growth Experiments and Loops
Create hypotheses, prioritised tests and repeatable product, content, referral, marketplace or network loops.

Section 9: Scale Operations, Technology and the Organisation
Prepare processes, systems, support, quality, hiring, management and decisions for greater complexity.

Section 10: Build a Responsible Scaling Strategy
Integrate metrics, economics, experiments, operations, scenarios, funding and guardrails.

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